FOR IMMEDIATE RELEASE 

ITHACA, NY - A few simple marketing tweaks can make a huge difference for farmers and butchers selling meat direct to consumer. Join ChopLocal and the Cornell Agriculture Marketing Program for a free workshop to learn how to simplify the meat buying process for your customers and boost your profits.

Led by Katie Olthoff, co-founder of ChopLocal, this workshop will focus on practical marketing strategies and simple technology solutions that can help farmers and butchers significantly increase their annual sales. Drawing from ChopLocal’s annual nationwide survey of niche meat businesses and Olthoff’s extensive experience working directly with hundreds of small meat businesses across the country, this presentation will offer actionable ideas to help you increase your revenue.

Matt LeRoux, Cornell Agricultural Marketing Research Program, will share what research on customer spending at farmers markets reveals about consumer preferences and the conclusions of that research. From browsing items to ringing up the order, we will discuss the opportunities to better serve customers while yielding bigger sales for the farm.

These free events will be held:

Tuesday, October 1
6:30 - 8:30 PM
Cornell Cooperative Extension
44 West Street
Walton, NY

Wednesday, October 2
6:30 - 8:30 PM
Cornell Cooperative Extension
480 N. Main St.
Canandaigua, NY

Dinner will be provided.

Attendees can learn more and register at ChopLocalUniversity.com

About ChopLocal:

ChopLocal was launched by farmers in 2020 with the mission to make it easier to buy and sell local meat. The ChopLocal Marketplace is an online farmers market specifically for meat, serving farms and small butcher shops across the country. ChopLocal University is the educational arm of the company, providing free and low-cost meat-marketing resources.

ChopLocal is a finalist in the prestigious Grow-NY competition, which awards up to $1 mil to companies involved in food and agriculture in rural New York. The ChopLocal team will be visiting New York in October to present meat marketing workshops and tour several farms and small meat processors. The final competition will be held Nov. 7 in Ithaca. If awarded a prize, ChopLocal plans to expand its team in New York and host additional marketing workshops in the future.

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