Profitable Meat Pricing
Pricing your products can be confusing and intimidating.Ā
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Wednesday,Ā OctoberĀ 7: 12:00 PM-1:00 PM CST
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Sign up Now!Pricing your products can be confusing and intimidating. Matt LeRoux (Cornell) created the Meat Price Calculator to make it easier. In this session heāll share a practical approach to pricing meat profitably including a demonstration of the tool. In addition, heāll cover the new Bundle Builder tool which allows you to create and price bundles of mixed cuts.
Learning Outcomes:Ā Ā
- Understand the costs of your marketing channels.
- How to vary pricing across channels including whole carcass, retail and wholesale cuts. Ā
- Design bundles that balance carcass utilization and move slower cuts. Ā
- Use pricing tools to test scenarios before committing.
Target Audience
Direct-to-consumer meat producers who want to price with confidence; producers struggling with profitability or slow-moving cuts.
Presenters
Matt LeRoux, Cornell University
Future Webinars
In the next webinar, Setting Up for Marketing Success, the marketing foundation every meat business needs: a website that works, SEO that gets you found, copy that sells, and conversion tweaks that turn visitors into buyers.
This work is supported by the North Central Extension Risk Management Education Center, project award no.2025-70027-45398, from the U.S. Department of Agriculture's National Institute of Food and Agriculture.
