mEat Commerce Essentials
Learn what today's meat buyers are looking for. Practical advice for selling meat online.
Tuesday, September 8: 12:00 PM-1:00 PM CST
Register below!
Selling meat online isn't just about having a website—it's about building an online meat business that sells. In this session, you'll learn what today's meat buyers expect when they shop online and how those expectations should shape your e-commerce decisions. We'll cover how to choose the right platform for your business, discuss key pricing considerations (with a deeper pricing workshop in the next session), and help you decide whether to focus on individual cuts, bundles, or both. You'll leave with practical guidance for creating an online store that attracts more customers, increases sales, and fits the way your operation works.
Learning Outcomes:
- Understand what today's online meat buyers expect and use those insights to make smarter e-commerce decisions.
- Compare online selling platforms to choose the best fit for their business and goals.
- Recognize key pricing considerations that influence profitability and customer purchasing decisions.
- Build a product mix of individual cuts, bundles, or both that aligns with their inventory, customers, and business objectives.
Target Audience
Farmers and ranchers selling (or preparing to sell) meat direct-to-consumer online; small meat markets and butcher shops exploring e-commerce.
Presenters
Katie Olthoff, Co-Founder|ChopLocal
Matt LeRoux, Cornell University
Future Webinars
Pricing is where direct-to-consumer meat businesses win or lose money, Meat pricing and Bundle Builder is a must attend.
Tuesday, September 8, 12-1 PM CST
