Simplify Your Message. Grow Your Business.
A 4-part live StoryBrand course for food and agriculture businesses that want marketing that actually drives sales.
May 5, 12, 19 + Bonus Session May 26
1:00 PM CST (recordings included)
If customers don't understand why you're different, they buy on price.
Most food and ag businesses don't have a marketing problem. They have a messaging problem.
- Customers don't quickly understand what makes your product worth it.
- You end up explaining too much just to justify your price.
- Buyers compare you to everyone else and pick based on price.
- Your marketing doesn't match the quality of what you actually deliver.
If people don't understand the difference, price becomes the only difference.
Simple Messages Win
When people understand you, they buy.
This course will help you simplify how you talk about your business so your marketing becomes easier and more effective.
What you'll gain:
- A message that's easy to say and easy to understand.
- A simple structure for all your marketing.
- Confidence in your sales and communication.
- Marketing that actually produces
A simple way to fix your marketing
Learn the Framework
Understand how clear messaging works.
Simplify Your Message
Define what you do and why it matters.
Apply it Everywhere
Use it across your website, emails, social media & more.
What we'll cover:
Session 1: May 5
The StoryBrand Framework
Learn the structure behind clear messaging and how to use it to grow sales.
Session 2: May 12
Simplify Your Message
Define your customer, problem and solution.
Session 3: May 19
Apply it to Marketing
Website email and sales messaging
Bonus: May 26
Working Session
Hands-On Help + Feedback
âś…All sessions recorded
âś… Built for real-world application
Marketing Shouldn't Feel This Hard
After this course, you'll:
- Know exactly what to say about your business
- Stand out from your competitors
- Quit competing based on price
Built on Real-World Experience at Every Level of the Industry
Sara Scott is a Certified StoryBrand Guide and former executive at Certified Angus Beef, where she helped drive growth for one of the most recognized brands in the global protein industry.
With more than two decades of experience, she has led marketing and sales strategy across the entire food and agriculture value chain. Her work spans from working with billion-dollar companies, national distributors, and independent operators alike.
Today, Sara helps food and agriculture businesses simplify their message, strengthen their positioning, and implement marketing that drives measurable sales results. From enterprise organizations to solopreneurs, her clients walk away with messaging that works and a clear plan to grow.
Used by teams at companies like Zoetis
“Working with Sara Scott was a fantastic experience. She led a StoryBrand workshop for our Precision Animal Health Leadership Team and Beef Team that helped us simplify how we talk about our products and the customers we serve.
The session aligned our teams around a clear approach to how we position, sell, and communicate. Sara’s style made it easy to engage, and her deep industry expertise made the workshop especially relevant and impactful.
She’s insightful, practical, and a true partner in helping teams find the words that work.”
— Nicole Erceg Global Brand Manager, Livestock Genetics, Zoetis
This Course is for You If...
You run or market a food or agriculture business
You're responsible for sales or marketing
You're tired of guessing what to say
You want a simple, proven approach
The longer your message stays complicated, the more sales you lose.
Customers choose the business they understand fastest.
If your messaging isn't simple, you're losing opportunities every day.
Join the Course
Includes:
- 3 live virtual sessions
- Bonus working session
- Full recordings
- Practical framework + tools
