Meat Success Podcast - Pinterest Marketing Strategies for Farmers and Butcher Shops with Kate Ahl

Unlocking the Power of Pinterest for Business Growth

Welcome to another insightful discussion from the Meat Success podcast, where we dissect effective marketing strategies to boost your business. Hosted by Katie Olthoff, co-founder of ChopLocal and ChopLocal University, this episode delves into the potential of Pinterest as a powerful marketing tool with special guest Kate Ahl from Simple Pin Media.

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The Evolution of Pinterest

Pinterest has been around since 2010, initially serving as a hub for creative ideas ready for action. During the early days, it stood alongside Google and Facebook as one of the main traffic drivers for bloggers and businesses. Today, Pinterest has evolved past the static social media banner and is now seen as a crucial search engine, connecting planning users with brands and ideas over time.

Pinterest’s Unique Value

The key takeaway from our conversation is reframing your business mindset to see Pinterest as a search engine rather than social media. Kate highlights that while most social platforms focus on immediate engagement and dopamine hits, Pinterest users are planners. They engage with pins over time, making long-term investments in ideas rather than seeking instant gratification.

Developing a Pinterest Strategy

Contrary to popular belief, you don’t need to pin every day. Instead, consider Pinterest a slow-growing investment. Focus on consistently adding pins—think of it as feeding a fire gradually. Use scheduling tools to drip content over time, allowing Pinterest to algorithmically favor your pins. Remember, it can take six to nine months before a pin gains traction.

What to Pin

Start by understanding your audience's journey and the questions they frequently ask. Content should focus on informing and educating rather than selling outright. Don’t rush to post product images; instead, share narratives and solve problems relevant to your audience.

Effective Pinning Techniques

Keywords are vital across several fronts: your profile, board names, and pin descriptions. Use simple, descriptive keywords to improve SEO without succumbing to the temptation of cutesy board titles. Optimize your profile, set up business accounts, and employ Shopify integrations to make your inventory accessible.

The Importance of Analytics

Once your boards are established, track their performance not by followers but via traffic to your site. The correlation between followers and measurable success is negligible, so direct your focus on how effectively Pinterest drives traffic and conversions for your business.

For Local Businesses

If your business serves local clientele without plans for national shipping or expansion, Pinterest might not be the top contender as part of your marketing strategy unless it intersects with travel and destination marketing.

Conclusion

Pinterest may require patience and a shift in strategy from quick social media wins to a more steadfast search engine approach. However, the potential reach and longevity of your content make it a valuable investment for long-term business growth. If you're curious about diving into Pinterest, Simple Pin Media offers resources and micro-courses to guide your journey.

Explore the landscape of Pinterest today by spending a few minutes on the platform to understand its dynamics. Whether you're a DIY marketer or considering professional support, Pinterest can become a cornerstone in your broader marketing strategy.